Tag Archives: targeted lawyer marketing

Online Legal Marketing vs. Networking

Posted on January 22, 2010 by Vivian Rodriguez

Contrasting the effort and time required to participate in structured networking groups versus online legal marketing. Continue reading →

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Article Marketing: How Useful is it for Online Legal Marketing?

Posted on September 18, 2009 by Vivian Rodriguez

Online legal marketing to Hispanics in the US: just another way of expanding a practice toa market with (1) a need, (2) that is growing. Continue reading →

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More "Hispanics by the Numbers"

Posted on September 13, 2009 by Vivian Rodriguez

Here are a few more numbers to consider in marketing to US Hispanics: “..the share of buying power controlled by Hispanic consumers will grow to 10 percent, or $1.4 trillion, of the U.S. total by 2013. …” (Source: Selig Center for … Continue reading →

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Legal Marketing to Hispanics: Size of Market

Posted on September 13, 2009 by Vivian Rodriguez

You may be wondering about the numbers when it comes to marketing to Hispanics in the US.   But the first question should be: Exactly how large is the Hispanic population in the US? It may surprise you to know that … Continue reading →

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Venturing Into the World of Google AdWords

Posted on August 28, 2009 by Vivian Rodriguez

As part of my targetted lawyer marketing campaign, I started testing ads with Google’s AdWords three days ago for products targetted at Hispanics who are looking for divorce information. The wonderful thing about AdWords, to me, is that I can … Continue reading →

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Creating Traffic by Licensing Your Legal Content for Translation

Posted on August 10, 2009 by Vivian Rodriguez

Reaching US Hispanics with your English-language website content. Continue reading →

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Finding Out About Your Online Visitors

Posted on July 15, 2009 by Vivian Rodriguez

Traffic statistics to a web site tell you where the visitors come from, and what pages they look at. The pages visited give you an idea of what visitors are generally looking for when they come to your site. Most … Continue reading →

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Where DO Your Clients Come From?

Posted on July 10, 2009 by Vivian Rodriguez

There is a difference between knowing where your clients come from and having an advertiser tell you that your ads with them will bring you clients because their track records produces “x” amount of clients for your particular market. And … Continue reading →

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