Tag Archives: online niche marketing

Client Profiles are Essential for Online Legal Marketing

Posted on January 25, 2010 by Vivian Rodriguez

It is well known that specialists make more money than generalists, and that applies to the legal arena as well. As lawyers we often decide what area of law we like to concentrate on. While I’ve done no research, I … Continue reading →

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More "Hispanics by the Numbers"

Posted on September 13, 2009 by Vivian Rodriguez

Here are a few more numbers to consider in marketing to US Hispanics: “..the share of buying power controlled by Hispanic consumers will grow to 10 percent, or $1.4 trillion, of the U.S. total by 2013. …” (Source: Selig Center for … Continue reading →

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Venturing Into the World of Google AdWords

Posted on August 28, 2009 by Vivian Rodriguez

As part of my targetted lawyer marketing campaign, I started testing ads with Google’s AdWords three days ago for products targetted at Hispanics who are looking for divorce information. The wonderful thing about AdWords, to me, is that I can … Continue reading →

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Creating Traffic by Licensing Your Legal Content for Translation

Posted on August 10, 2009 by Vivian Rodriguez

Reaching US Hispanics with your English-language website content. Continue reading →

Posted in legal marketing | Tagged , , , | 2 Comments