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Tag Archives: legal marketing
How to Make It as a Solo Practitioner: Marketing Your Services
Once we decide what kind of law we practice, we need to find ways to reach the prospective, paying clients who need and will benefit from our services. I think most people confuse sales with marketing, and that may be … Continue reading
Legal Marketing On The Go: How Five-Minute Conversations Can Lead to More Clients
While having a legal marketing plan is important, it’s more important to have a marketing and service mindset and being open to marketing opportunities as they present themselves. From my personal experience, this is how we can turn a short (five-minute) conversation into an opportunity to gain a new client.
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Legal Marketing For Solos: Should You Audition Your Prospective Clients?
Last week I had an old acquaintance call me to refer a client to me. During the conversation, the topic of communication problems between the would-be client and her current attorney came up. That issue immediately led to questions about … Continue reading
Client Profiles are Essential for Online Legal Marketing
It is well known that specialists make more money than generalists, and that applies to the legal arena as well. As lawyers we often decide what area of law we like to concentrate on. While I’ve done no research, I … Continue reading
Posted in legal marketing
Tagged legal marketing, online legal marketing, online niche marketing
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Creating Traffic by Licensing Your Legal Content for Translation
Reaching US Hispanics with your English-language website content. Continue reading
US Hispanic Access to the Web- Debunking a Myth
The perception that hispanics do not spend as much time online as Anglos persists despite plenty of facts to the contrary. Here’s a blog post from Media Post Publications, with ten (10) statistical points about Hispanics and their use of the internet … Continue reading
An Inexpensive On-Line Shingle
If you’re a solo practitioner or small firm without an online presence, your business is missing out on a valuable opportunity for exposure to future clients. Here are three free (or almost free) ways to secure your corner of the online world without an actual … Continue reading
Posted in online marketing for attorneys
Tagged attorney marketing online, legal marketing
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