Carolyn Elefant has a great follow-up on Jordan Furlong’s The 21st–century solo. Here’s my attempt to keep the conversation going on this topic which, like Carolyn and Jordan, I think is extremely important for us solos as the practice of law continues to evolve.
Jordan sees specialization, sophistication, collaboration and innovation as the four characteristics of a successful sole practitioner for the 21st century; and Carolyn provides specific examples of how we solos are doing some of that already.
But they both make two points separately which I’d like to tie together because I think they present a real challenge to most of us solos on a daily basis. Jordan’s point is essentially a warning that we solos should not become complacent in thinking that we may be exempt from “the recent revolution in the legal profession.” Carolyn’s is the observation that law schools are now, essentially, teaching/touching on the global structure of big firms/big structures while solo courses are just teaching the nuts and bolts of running a law firm—essentially just teaching solos to be “technicians,” to borrow from Michael Gerber’s concepts (this is my characterization of such courses, not Carolyn’s).
I think that we solos do run the risk of being left behind (or playing catch-up), not because of complacency so much as because many of us are so busy trying to “keep the lights on” as Carolyn discusses on the subject of innovation. Many of us fail to see the practice as a business, and leave setting aside time to consider ways to integrate ourselves into this revolution. Many of us were never taught “the business of law;” and apparently the new batches of JDs, would-be solos, are still not being taught that from any meaningful standpoint.
Because some of us are busy keeping the light on we often fail to see that:
- we do have to specialize;
- we do have to become more sophisticated all around in terms of our specialized area, becoming more sophisticated not only in terms of the subject-matter but also technology, marketing and management;
- we do have to take time to collaborate as we notice trends in our own now-specialized area(s); and
- we must make the time to innovate across the above three areas.
More than anything, it is a mind-set that will keep us at the forefront of the legal profession and our own practice to ensure that we not only just keep the lights on, but that we actually enjoy and thrive doing so. No doubts it is a lot of work, but usually only in the beginning since we have so many resources at our disposal.
Maybe this is too obvious a point from those two blog posts, or just “preaching to the choir” kind of thing; I don’t know. I do know from personal experience that these things work, and that it has made a difference for me in terms of dreading Mondays or actually looking forward to stepping into the office.
If you write a post in response to any of this, please consider inserting a link in the comment here so that I can follow the discussion.
