You may be wondering about the numbers when it comes to marketing to Hispanics in the US. But the first question should be: Exactly how large is the Hispanic population in the US?
It may surprise you to know that the number of Hispanics in the US outnumbers the population of some Latin countries and even Spain:
Argentina – 40.9 Million
Spain - 40.5 million
Hispanics in Canada – 33.4 Million
Colombia – 45.6 Million
Hispanics in the US – 48.2 Million
Mexico – 111.2 Million
Source: univision.com (mediakit)
What’s more, by US Cities, Hispanics 18 -49 years of age have a large presence in major cities:
Chicago – 22%
Dallas – 29%
Denver – 22%
Houston- 36%
Los Angeles – 47%
New York – 23%
Miami – 49%
Phoenix – 31%
San Francisco – 22%
Source: Nielsen Universe Estimates, 2009, A18-49 (via univision.com mediakit).
Why is this important to you? Because if you practice in any of these major cities, the question for you becomes: Do my services satisfy a need for this population so that I can expand my practice, and how can I reach them? (And who doesn’t need legal services?)
Vivian