As attorneys marketing on-line, we need to be mindful of ethical rules on advertising generally and advertising on the Internet in particular.
Obviously, our starting point should be the rules of the state bar where we practice. Not knowing what rules govern your ability to use the Internet in your marketing efforts makes it more likely that you will not take advantage of what you can do on line in an ethical manner, missing out on the opportunities that various forms of on-line presence can provide you to market your services more effectively. For myself, I am keeping an eye out on what the Florida Supreme Court is contemplating regarding additional rules for on-line attorney websites. The more I know about these additional rules (whenever they are passed), the better I will be able to navigate them ethically and still let my website market for me.
In meandering on line looking for a topic on ethics and online legal marketing, I came across this blog, which has a section on ethics for online marketing, as well as other interesting topics.
Our ethical rules regarding marketing are like the rules for any game, be it baseball, football or whatever-knowing them lets you play better.