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Category Archives: legal marketing
Solo Lawyer Practice: Why Do It?
In an earlier post, I talked about a solo lawyer practice growing a client base when starting a solo practice. Like any other business, we look for the marketing advice to do this. But perhaps our search should start looking … Continue reading
Posted in legal marketing
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Review: Premier Miami Issue of Attorney at Law Magazine (Mar 2011)
I’m usually not a fan of unsolicited email, but I am glad that the publishers of Attorney at Law included me in their initial mail out for their premier Issue. In case their email was high jacked by your spam … Continue reading
Posted in business of lawyering, legal marketing
Tagged online legal marketing, solo practice
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Which Legal Marketing Strategy To Implement?
As solo lawyers, we are all too aware of our time crunches and of the need to be marketing continuously to keep our practice going. The marketing strategy that will be most effective is obviously the one that we do … Continue reading
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Legal Marketing On The Go: How Five-Minute Conversations Can Lead to More Clients
While having a legal marketing plan is important, it’s more important to have a marketing and service mindset and being open to marketing opportunities as they present themselves. From my personal experience, this is how we can turn a short (five-minute) conversation into an opportunity to gain a new client.
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Why Do Some Solo Practitioner Lawyers Make More Than Others?
We often hear about a client who consults two attorneys, one quotes a lower retainer or fee yet the client hires the one with the higher retainer/fee. In my early years as a solo practitioner, I spent a lot of … Continue reading
Legal Marketing For Solos: Should You Audition Your Prospective Clients?
Last week I had an old acquaintance call me to refer a client to me. During the conversation, the topic of communication problems between the would-be client and her current attorney came up. That issue immediately led to questions about … Continue reading
Solo Practice-Why Free Consultations Will Keep You Broke And Stressed
For the solo practitioner, free consultations are not a viable marketing plan. Continue reading
Virtual Law Offices-Are They Necessarily Incompatible with Ethics Rules?
In late March, the New Jersey Bar ruled that virtual law offices are not bonafide offices. Reading around the blogosphere, the ruling set off some healthy discussion about virtual law offices (VLO) and ethics. You can see some of the … Continue reading
Ready to Become a Third Wave Lawyer?
Part of being proactive in creating the kind of solo practice that compliments my life is actively searching and seeking out other like-minded lawyers. After all, being a solo practitioner doesn’t have to be a solitary pursuit, and I am … Continue reading
Client Profiles are Essential for Online Legal Marketing
It is well known that specialists make more money than generalists, and that applies to the legal arena as well. As lawyers we often decide what area of law we like to concentrate on. While I’ve done no research, I … Continue reading
Posted in legal marketing
Tagged legal marketing, online legal marketing, online niche marketing
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