Author Archives: Vivian Rodriguez

The Solo Practice – How Big Do You Want to Grow It and Why?

With all the talk about unemployed lawyers, it may seem silly to write about the size of a practice. After all, if you’re just starting out, you may be working yourself to death marketing to get your first few clients. … Continue reading

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Legal Marketing For Solos: Should You Audition Your Prospective Clients?

Last week I had an old acquaintance call me to refer a client to me. During the conversation, the topic of communication problems between the would-be client and her current attorney came up. That issue immediately led to questions about … Continue reading

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Answering Your Phone: Putting This Client Tool In Its Proper Place

For solo practitioners, the topic of answering the phone is usually discussed in the context of productivity, namely the interruption of your work. Over at lawyerist.com they talk about three big reasons not to but they also give you great … Continue reading

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Solo Practice: The E-Myth Attorney-More of the Same for a Reason

A few days ago I purchased Michael Gerber’s The E-Myth Attorney. I’m almost done with the first reading, and will have to go back to it as I implement quite a few of the ideas I like. If you’ve read … Continue reading

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Online Legal Marketing: Creating Content for Free Traffic

Following up on an earlier post about getting google to notice your legal website, I wanted to share this resource about how to create content to drive traffic: How to Create Compelling Content That Ranks Well in Search Engines written … Continue reading

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Law School Debt & Legal Jobs: The ABA Issues Warning to Would-Be Lawyers

This week the Wall Street Journal published an article on the dim prospects of legal jobs for lawyers graduating in 2010. The article included a “warning” of sorts for would-be lawyers from the ABA. Over at the ABA News page … Continue reading

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The Many Opportunities to Stay Solo in Very Good Company

I’m extremely grateful to be a solo practitioner lawyer in 2010, and I suspect I’m not alone in feeling this way. Thanks to social media and groups, we solo practitioners can forge relationships with other lawyers and professionals more easily … Continue reading

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Solo Practitioner Lawyer: Is Burnout Inevitable?

Like many lawyers, I started practicing as a solo practitioner right out of law school, renting space from a small trial firm in Miami’s downtown area. At that time, one of the partners was in his late fifties and quite … Continue reading

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Solo Practitioner Lawyer: 5 Dangerous Habits to Avoid or Eradicate

Going out on your own and setting up your law practice can be one of the most exhilarating things for a lawyer. Finally, you are going to go out there and change the world! And if you’re making the transition … Continue reading

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Solo Practice-Why Free Consultations Will Keep You Broke And Stressed

For the solo practitioner, free consultations are not a viable marketing plan. Continue reading

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