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Author Archives: Vivian Rodriguez
Law Marketing – Why Free Advice Online or Off is Not a Viable Marketing Tool
Free advice online is the equivalent of the free consultation. And just like the face-to-face freebie, this is one freebie that I think is a waste of time as a marketing tool for a solo practitioner. Over at Myshingle.com, Carolyn … Continue reading
Online Legal Marketing – More Google Changes: Do They Mean Anything?
WebProNews’ latest newsletter includes a write up about possible Google changes On the linked page it has a short video from a Google developer with mistakes Google advices us to avoid as well as tips on what we should concentrate … Continue reading
Online Legal Marketing– The Best SEO Program for Solos is Almost Free
By now we are all acquainted with the idea that the internet has made it possible for small business like solo lawyers to advertise more cheaply—not free, since even internet access costs money. Like any new concept or technology, when … Continue reading
The Solo Lawyer and the IT Guy
Back around 1992 I got my first IBM pc for desktop at the office. As it so happens, back then, I had a friend, Alex, who used to work in the computer business with IBM. From him I learned quite … Continue reading
Tech Hiccups on the Blog Road
The posts on this blog are written on my laptop. Last year, I happened to be robbed not once but twice. Unfortunately for me, that first robbery was that of the laptop. I learned quite a bit from that, not … Continue reading
Solo Lawyer Practice – How to Bid “Adios” to Free Consultations
A while back I wrote about why free consultations will keep us solo practitioners broke and overworked. I think there are two basic reasons many of us still engage in the “free consultation” myth as a business generating strategy. One … Continue reading
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Rainmaking Tip from Miami’s Attorney At Law Magazine
The second Miami issue of this magazine has more tips on rainmaking. Not surprisingly, Strategy #2 is about building a powerful online presence. They caution against using a template, and suggest using a blog and article marketing. For the solo … Continue reading
Posted in solo practice
Tagged article marketing, online legal marketing, solo practice
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Solo Practitioner Lawyers: Taking the Long-Term Approach
Back when I took a year off from practicing, I realized that what I had experience was a failure to take a view of things long-term in terms of how I wanted to practice. As with all failures, I learned … Continue reading
Solo Practice: Working, Managing & Marketing—It’s Really All About Information Overload
When I first decided to learn about online marketing for my legal practice, I signed up for quite a few newsletters on anything that had the word “online” in it. Not surprisingly, within a week my inbox began to receive … Continue reading
Solo Practice Marketing: Blogs, Websites, Social Media…Do They Really Work?
Last week I listened in at a teleseminar from the ABA on social media for lawyers, and recently, I read a post on myshingle.com about whether blogs work to attract business (discussing a recent ABA survey). I am weary of … Continue reading
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